Mission
Statement
It
is the age of media. Everything that happens in the world, the continent,
the country, your state, your town, it's all magnified now. Reporters
are at the scene and within a short period of time, we have been informed
of every halfway significant event occurring on the planet earth,
well, except for one thing - and it is in that realm that there is
a story that must be told.
While the clock was ticking and the world was spinning, starting in
the late 90s, the largest group of music artists in the history of
mankind (by a hundred fold) was assembled. Combined there was more
raw talent, more truth, and more greatness than there was ever to
be found in the new releases bin at your mall CD shop, cumulatively.
But the cream of that group, instead of soaring to fame and fortune
that many of them surely deserved, were stuck languishing on the internet,
their dreams having arrived at a quiet but harsh dead end.
For the music business was no longer about the music. It was about
big labels buying out small, big radio networks controlling the airwaves
by aggressively sucking up the last of the free spirits. None of the
great songwriters writing the great original songs would ever see
the light of day as the Stepford stations sought their cookie cutter
acts to fit their narrow genres. And the labels only wanted acts that
sounded remarkably like the act that broke last week.
Our enormous group of internet artists worked at their craft, and
music flowed out of them for all the right reasons. They were the
unluckiest musicians that ever lived, coming of age in an era when
the music went out over the net for free. Napster came, and how on
earth were the indies possibly gonna get their collective acts above
water, when the music of even mainstream acts was being passed around
for the cost of a blank CD?
Oh, but the online indies were in it for the music. Some built nice
followings but there was no way to climb the ladder to real music
biz success. They were at the wrong place at the wrong time in a scene
that had gone wrong .. where the music had become associated with
dance routines ... where genres had become rigid, generic product.
It was hopeless - unless the indies themselves bought into the system
and insisted upon playing by their own rules. Could that ever happen
? Could someone buck the ugly monolithic tide that started many years
ago - that subjugated all of us, telling us what we wanted to hear
based on butcherblockheaded formats and demographic myths?
What if the hidden world of underground indie talent bought a place
on the map and didn't listen to all the music business know-it-alls
who are responsible for making recent times the dark era of popular
music? Could it ever happen? Will we ever see the return of radio? |
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